Tuesday, May 7, 2013

Mindless Eating

 Brian Wansink, a professor at Cornell University, is doing some of the coolest research!

  His book Mindless Eating has been a favorite for some time and is a solid go to when coming up with presentation ideas. I have presented many of his studies and tips for eating more thoughtfully several times and each time is keeps the audience engaged and laughing because some of the outcomes of pretty shocking. In addition it's empowering to know research shows a lot of people make the same mistakes when it comes to overeating- especially when they're busy. A few tips can go a long way on cutting down consumption.

For example this article deals with the foods we choose after fasting. When we're hungry we typically pick high caloric foods because we want to refuel our bodies. But if someone routinely skips meal and buys food on impulse the "only this time" indulgence in starchy food can become a habit. A second more more recent article deals with grocery shopping when hungry. Simple steps like having a healthy snack before driving home or grocery shopping can curb the desire to eat or buy too much. If this doesn't work Wansink reports in his book some people even go out of their way to change their routes home so they're not exposed to the temptation. Whatever works to make it home to a healthier meal!

Although sometimes small in size Wansink has performed dozens of studies related to eating behavior, marketing, and social cues related to consumption. Each one is more interesting than the next!

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